If you live in Chicago

@collinryan75

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SoundTikTok sound · original sound - collinryan75

Why it worked

The creator leverages a common urban experience (a collection of fast food restaurants) and highlights a surprising detail (Five Guys serving breakfast) to create relatable and shareable content.

Summary

The creator walks through a courtyard in Chicago filled with various fast-food restaurants, highlighting Buffalo Wild Wings, Five Guys, and Chick-fil-A. They express surprise and excitement about seeing a Five Guys that offers all-day breakfast, noting the lack of crowds.

Structure

1Walking through a courtyard of fast food restaurants
2Identifying Buffalo Wild Wings, Five Guys, and Chick-fil-A
3Expressing surprise at Five Guys serving breakfast
4Noting the lack of crowds at Buffalo Wild Wings
5Concluding the experience is cool

Product placement

Buffalo Wild Wings: ACTS - it is a restaurant where food is sold. Removing it would change what happens in the video. Five Guys: ACTS - it is a restaurant where food is sold. Removing it would change what happens in the video. Chick-fil-A: ACTS - it is a restaurant where food is sold. Removing it would change what happens in the video.

On-screen text

OPEN 7 DAYS 11 am - 10 pm FIVE GUYS ALL DAY BREAKFAST Made to order with cage-free eggs

Original caption

#chicago

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Transcript

If you live in Chicago I don't know if you've seen this before but I'm in this courtyard of all these fast food chain restaurants. They got the Buffalo Wild Wings. A CinnaBon, Jimmy John's, Chick-fil-A which is where I just went. I see a Five Guys. I see a Smoothie King, Jimmy John's. I am not above chain restaurants or fast food. I personally love them. But this is so cool in the city. I've never seen anything like this. This is crazy too. I've never seen a Five Guys that serves breakfast. I don't know what part of town I'm in or if people even know about this. It's never busy when I come for Buffalo Wild Wings and it's not busy now for breakfast. But it's super cool. I don't know what part of town I'm in or if people even know about this. It's never busy when I come for Buffalo Wild Wings and it's not busy now for breakfast. But it's super cool.