#ColgatePartner

@kathryn.mueller

139.2K followers · usually 3.3K views a post

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3.6M

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547

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SoundTikTok sound · original sound - kathryn.mueller

Promoted product

Colgate Total

Why it worked

The video leverages the creator's professional credibility as a dentist to promote a specific product, framing it as essential for preventative care. This approach makes the promotion feel more like trusted advice than a direct advertisement.

Summary

A dentist explains that prevention is key to good oral health and that Colgate Total toothpaste is part of her daily routine to help prevent issues like gingivitis and cavities. She emphasizes that proactive oral care is the best approach to avoid dental problems.

Structure

1Dentist's goal: prevention
2Prevention is key to avoiding dental issues
3Colgate Total is part of daily routine
4Colgate Total prevents gingivitis and cavities
5Proactive oral health is best

Original caption

#ad As a dentist, my favorite appointments are the ones where there’s nothing to treat. That’s why I always encourage my patients to focus on prevention. Colgate Total is part of my daily routine because it helps prevent oral health problems like gingivitis and cavities when used as directed. The best way to deal with oral health problems is to help prevent them before they start. #ColgatePartner @Colgate US

More from @kathryn.mueller

Product placement

Colgate Total ACTS: it is used for brushing teeth, and the creator states it helps prevent oral health problems like gingivitis and cavities. Removing it would change the video's message about oral hygiene. #ColgatePartner APPEARS: this is a hashtag indicating a partnership with Colgate, but it does not ACT as a product itself. Removing it would not change what happens in the video.

On-screen text

#ColgatePartner

Transcript

As a dentist my goal is to only see you for your regular checkups the best way to make that happen is through prevention it helps keep you out of the dental chair for unexpected problems and make routine visits easier prevention is already part of my everyday life from putting on sunscreen before I go outside to warming up before a workout taking care of my oral health is no different that's why Colgate Total is part of my daily routine it helps prevent oral health problems like gingivitis and cavities when used as directed make oral health prevention part of your daily routine because the best way to deal with oral health problems is to prevent them before they start