As you know, I've been on a GLP-1 journey, and I've lost 70 pounds.

@verbalgoldblog

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SoundTikTok sound · original sound - verbalgoldblog

Promoted product

Colgate Total

2 videos2 creators

Why it worked

The creator successfully bridges a high-interest personal health topic (GLP-1 weight loss) with a specific, actionable product recommendation, making the ad feel like helpful, relevant advice rather than a forced pitch.

Summary

The creator discusses her weight loss journey while on GLP-1 medication and explains why she has started using Colgate Total toothpaste to address potential oral health side effects. She demonstrates the product and highlights its ability to fight plaque bacteria.

Structure

1Creator introduces her GLP-1 weight loss journey.
2Creator pivots to the importance of oral health after dental work.
3Creator explains the link between GLP-1 and oral health risks.
4Creator introduces Colgate Total as the solution.

Original caption

#ad 70 lbs down on my GLP-1 journey, and staying on top of my oral health while I’m at it, thanks to Colgate Total @Colgate US #ColgatePartner

More from @verbalgoldblog

Product placement

(a) Colgate Total: The creator demonstrates using the toothpaste and toothbrush, explains its benefits (fights plaque bacteria), and recommends it for oral health. This ACTS. (b) GLP-1: Mentioned as a weight loss journey, but the creator is not selling the medication itself; it is the context for the oral health advice. It merely APPEARS as a topic.

On-screen text

GLP-1 #ColgatePartner

Transcript

As you know, I've been on a GLP-1 journey, and I've lost 70 pounds. I've also been on an oral health journey, and after some recent dental work, I've gotten serious about my oral health. And did you know, if you're on a GLP-1, you may be more prone to certain oral health problems like cavities? Although I've been prioritizing my oral health, it honestly wasn't something I thought of as being part of my GLP-1 journey. But I started using Colgate Total, because it actually fights cavity-causing plaque bacteria, the root cause of so many oral health problems.

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