Why it worked
The video likely performed well due to its controversial and opinion-based nature, tapping into a prevalent discussion about sustainability in the fashion industry. The use of a trending sound and a visually engaging format with clear on-screen text would have contributed to its reach.
Product placement
Urban Outfitters (ACTS - appears on screen as a brand name in a list of companies that are technically still fast fashion, removing it would change the list but not the video's core message); Free People (ACTS - appears on screen as a brand name in a list of companies that are technically still fast fashion, removing it would change the list but not the video's core message); Anthropology (ACTS - appears on screen as a brand name in a list of companies that are technically still fast fashion, removing it would change the list but not the video's core message); H&M (ACTS - appears on screen as a brand name in a list of companies that are technically still fast fashion, removing it would change the list but not the video's core message); Zara (ACTS - appears on screen as a brand name in a list of companies that are technically still fast fashion, removing it would change the list but not the video's core message); lululemon (ACTS - appears on screen as a brand name in a list of companies that are technically still fast fashion, removing it would change the list but not the video's core message); Abercrombie & Fitch (ACTS - appears on screen as a brand name in a list of companies that are technically still fast fashion, removing it would change the list but not the video's core message); American Eagle (ACTS - appears on screen as a brand name in a list of companies that are technically still fast fashion, removing it would change the list but not the video's core message); PacSun (ACTS - appears on screen as a brand name in a list of companies that are technically still fast fashion, removing it would change the list but not the video's core message); Hot Topic (ACTS - appears on screen as a brand name in a list of companies that are technically still fast fashion, removing it would change the list but not the video's core message)