Don't fall for this Urban Outfitters scam

@thesecondhandqueen

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SoundTikTok sound · original sound - thesecondhandqueen

Promoted product

Urban Outfitters

Why it worked

The video taps into a common consumer frustration with fast fashion brands and their 'greenwashing' tactics. By directly challenging Urban Outfitters' pricing and sustainability claims with specific examples and a critical tone, the creator resonates with viewers who are skeptical of such practices, driving engagement through shared outrage and a call for further investigation.

Summary

The creator visits an Urban Outfitters store to investigate their secondhand clothing range, questioning their sustainability claims and pricing. She finds that secondhand items are being sold for more than new items, leading her to conclude that the brand is prioritizing trends over genuine sustainability and is misleading consumers.

Structure

1Introduction and series premise
2Entering Urban Outfitters and initial skepticism
3Examining a 'granddad jumper' and its price
4Discovering a 'Juicy Couture' item that is actually a generic hoodie
5Revealing the high price of a jacket with visible wear
6Shock at the price of a small vest

Original caption

Spoiler at 01:11 is possibly the WORST pricing I’ve ever seen… they’re selling secondhand for MORE than the new 😭 I had low expectations already for a fast fashion brand selling secondhand clothes but Urban Outfitters secondhand range was truly shocking 😂 #secondhandfashion #sustainablefashion #thrifting

More from @thesecondhandqueen

Product placement

Urban Outfitters (ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them): The video critiques Urban Outfitters' pricing and practices related to its secondhand clothing range. The creator visits an Urban Outfitters store and examines items, discussing their prices and perceived value. The removal of Urban Outfitters would fundamentally change the video's subject and purpose. Urban Outfitters (APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp): The creator's handle @thesecondhandqueen and name 'The Secondhand Queen' appear in the video description, but are not directly part of the content being analyzed. The removal of these would not change what happens in the video.

Call to action

Where else should I go next? If you guys can think of any others I'll go investigate. I'll go do that.

On-screen text

Don't fall for this Urban Outfitters scam Green or Gimmick? SERIES GREEN OR GIMMICK WHERE I'M EXPOSING WHICH HIGH STREET SHOPS ARE SELLING THE WORST LIKE A FAKE NAME OF SUSTAINABILITY URBAN OUTFITTERS SELL "VINTAGE/SECONDHAND" PIECES AND I HAD A LOOK ON THE RAIL AND THERE WAS A AMAZON BIKINI TOP FOR £12 100% URBIES IT GOTTA BE URBAN OUTFITTERS THEY'VE BEEN TRYNA DO THIS TYPE OF RUBBISH FOR YEARS THIS IS WHAT URBAN OUTFITTERS ARE DOING WITH THEIR "URBAN RENEWAL" RANGE TOO. IT'S SO

Transcript

Welcome back to my series Green or Gimmick where I'm exposing which high street shops are selling the worst like a fake name of sustainability. You asked me to do Urban Outfitters. We're going today. I'm gonna show you exactly what they're selling, exactly how much stuff costs and if you've watched any other parts of this series, you know it's not going well. It's absolutely not going well. These shops are straight up lying to us. So we'll see what we can find. Right, I'm here. I'm just guessing. I actually don't know. I'm not seeing it. Guys, ah, is this it? Is this it? Guys, the prices. Granddad looking jumper. Yeah. 46 pounds. Guys, this is actually crazy. I was like, oh, Juicy Couture for 42 pounds. It's expensive, but you know it's Juicy Couture. It's not. It's literally some random ass cropped hoodie that you could get from Wood Green Market. It's 42 pounds. Okay, let's see how much this jacket is. She's got lots of nice wear to it. It's nice and thin, very nice, cheap material. Let's see. Let's see. I shouldn't laugh. 85 pounds. How much are you saying for this small, small, tiny vest? Small, tiny vest. It's from Urban Outfitters. It's from here. Guess how much. Guess how much. 34 bloody quid. Are they even 34 pounds on the shop floor? They're selling the secondhand stuff for more than the new stuff. Which means they're definitely just following trends. My verdict that was actually worse than I thought it was gonna be. That's saying a lot cause I had very, very low expectations. I think they must have it so expensive for two reasons. Um, A, you buy their new stuff and B, that stuff can just stay sitting there and they can keep their green fake sustainable label and lie to us. So where else should I go next? I think Zara was the last one on my list, but if you guys can think of any others, I'll go investigate. I'll go do that. Boots on the ground journalism.