GRWM

@abigailcanfieldd

310.6K followers · usually 16.6K views a post

Views

702.0K

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10.5K

Comments

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SoundTikTok sound · original sound - abigailcanfieldd

Promoted product

Erborian CC Red Correct CC Cream

Why it worked

The video taps into the popular 'no-makeup makeup' trend and addresses a common skin concern (redness) with a specific product solution. The creator's relatable explanation and demonstration of the product's effectiveness, combined with the 'partner' disclosure, likely resonated with viewers seeking similar results.

Summary

The creator demonstrates how she uses Erborian's CC Red Correct cream as a no-makeup solution for redness before a date. She highlights its color-correcting and skin-soothing properties, emphasizing that it doesn't transfer and is non-comedogenic.

Structure

1Introduction: GRWM for a date with no makeup
2Product Introduction: Shows and names Erborian CC Red Correct
3Application: Applies the cream to address redness
4Benefits: Explains color correction, soothing, and non-comedogenic properties

Original caption

CC Red is date approved🤏🏼✨🤭 @ErborianUSA #ErborianPartner #koreanskincare #ErborianUsa #CCCream #grwm

More from @abigailcanfieldd

Product placement

Erborian CC Red Correct CC Cream: ACTS - it is applied to the face to correct redness and improve skin. Removing it would change the video's demonstration of its use. ErborianUSA: APPEARS - it is the brand name associated with the product, likely a watermark or partner tag. Removing it would not change what happens in the video.

Call to action

Wish me luck!

On-screen text

GRWM for a date wearing no ma makeup... GRWM for a date wearing no makeup...

Transcript

GRWM for a date wearing no makeup... I decided to do a little exposure therapy today. Going on a date, but I'm not going to be wearing any makeup. The only thing I'm wearing is this. CC Red. Do I need to explain why? This Erborian CC Red Correct, you guys have seen me use this multiple times. It's like a life hack. If you deal with redness in your skin, it's color correcting and neutralizing all of this goodness down here. I think I've gotten pretty used to this whole date thing without makeup. The next time you really don't want to wear makeup anymore, and your skin, you know, breathe, use my girl CC Red, okay? My day, I also add... it feels like nothing on the skin and when I go rub up against his shoulder, nothing's going to come off on his white t-shirt. It actually improves your skin the more that you wear it and while you wear it, you're getting skin care benefits. This has Centella Asiatica in it, which really helps to soothe the redness. I always look like a freaking tomato, but not when I have this. Yes, this is the same guy that says he doesn't like makeup. You're probably wondering why I'm still going out with him. I think that we're able to look past that. Guys, like, I cannot get over how good my skin looks. It looks freaking freaking incredible. CC Red is date approved. Also, it's non-comedogenic, meaning it's not going to break you out. No makeup, and I feel so confident. CC Red. Okay, wish me luck. I'm off to my date. He's just gonna think I have the most gorgeous perfect skin. Ever.