My first Hobonichi :)

@thecraftybird97

1.1K followers · usually 1.1K views a post

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SoundTikTok sound · i am obsessed with this

Promoted product

Hobonichi Techo

The official website of the Hobonichi Techo, a Life Book you can use any way you like. Read free articles about planners and more and buy the techo in a variety of sizes, formats, and fun covers. Useful products like the Drawer Pouch are also available.

14 videos10 creators

Why it worked

The video taps into the popular journaling and planner community by showcasing a visually appealing and highly customizable product, Hobonichi. The use of stickers and personal anecdotes creates a relatable and aspirational feel, encouraging viewers to engage with the product.

Summary

This photo post showcases the creator's first Hobonichi planner, detailing its setup and daily use with stickers and writing. The slides highlight the planner's aesthetic appeal and the creator's enjoyment of journaling and planning.

Structure

1Introduction to the Hobonichi planner
2Decorating the planner with stickers
3Daily planning and journaling entries

Original caption

My very first Hobonichi! I totally fell down the rabbit hole after watching @Good Postage ‘s viral video! 🤩 #Hobonichi #Journaling #junkjournal

More from @thecraftybird97

Product placement

Hobonichi Techo 2026: a planner/journal that is used for daily planning and journaling. It ACTS as the central focus of the video, with multiple slides showing its pages being filled out. Removing it would change the video entirely. It is the subject of the video. Hobonichi: a brand of planners/journals. It APPEARS as a watermark on the planner pages. Removing it would not change what happens in the video. Cherry Coke: a beverage. It APPEARS in one of the slides as a can. Removing it would not change what happens in the video.

On-screen text

My first Hobonichi :) HOBONICHI TECHO 2026 original a dot com happens in a year SUNNY DAY SATURDAY POOL DAY SUNDAY Today was the last day in our rental music. We started at 10am and didn't go done until noon. Then we went to the beach. We'll be all done now and we can focus on unpacking. We decided to start celebrating and to put that done new furniture. We decided our market are rugs and then some out door furniture. russ austin works like super glamour. shopping to north, mind the butter sticker. We also mounted our amazing new TV. the life like we ordered. things! I'm excited about our new winter peachy life is good BUT!

Let’s catch up on Saturday and Sunday in my Hobonichi 🖋️🕯️🦋 #hobonichi #hobon

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Hobonichi

24.4Kviews@thecraftybird97

Here’s a look into my common place notebook! 🌷🌞 A common place notebook is a s