For those wondering if Hobonichi is worth it

@jayhos24

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SoundTikTok sound · original sound - leyrical_soul

Promoted product

Hobonichi Techo

The official website of the Hobonichi Techo, a Life Book you can use any way you like. Read free articles about planners and more and buy the techo in a variety of sizes, formats, and fun covers. Useful products like the Drawer Pouch are also available.

15 videos11 creators

Why it worked

The video leverages the visual appeal of a well-used and creatively decorated planner to answer a common question within the planner community, making it relatable and aspirational.

Summary

The video showcases a thick, heavily decorated Hobonichi Techo planner, flipping through its many filled pages. It aims to answer the question of whether the planner is worth the investment by demonstrating its extensive use and creative potential.

Structure

1Introduction questioning Hobonichi's worth
2Showing the thick, filled Hobonichi planner
3Flipping through decorated pages
4

Original caption

The answer is duh @Hobonichi Techo Official #hobonichi #hobonichitecho #plannertok #journaltok #journalwithme

Highlighting various artistic entries

5Concluding the visual showcase

Product placement

Hobonichi Techo Official (planner brand): ACTS - the video shows multiple filled Hobonichi planners, demonstrating their use as journals. Removing it would change the video's focus. Hobonichi (planner brand): ACTS - mentioned in the caption and on-screen text, referring to the planners shown. Removing it would change the video's focus.

On-screen text

For those wondering if Hobonichi is worth it