unboxing my brother's prize & keeping what I want

@laura_lucks

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SoundTikTok sound · original sound - laura_lucks

Promoted product

Monster Energy prize package

Why it worked

The video taps into the popular trend of unboxing and "keeping what I want" from a prize, creating a relatable and engaging scenario. The inclusion of multiple branded items, particularly from a well-known brand like Monster Energy, likely contributed to its shareability and appeal.

Summary

The creator unboxes a prize package won by her brother from a grocery store. The package contains several Monster Energy branded items, including a cooler, beanie, hat, tumbler, sweatshirt, gloves, socks, and bandana. The creator decides to keep the cooler for herself and considers donating or giving away the other items.

Structure

1Introduction and context of the unboxing
2Unboxing the Igloo cooler
3Unboxing the Bang Energy beanie
4Unboxing the Monster Energy hat
5Unboxing the Monster Energy tumbler
6Unboxing the Monster Energy sweatshirt, gloves, and socks
7Unboxing the Monster Energy bandana

Original caption

thanks for the new cooler @Thomas Lucks

More from @laura_lucks

Product placement

Igloo cooler: APPEARS - it is a large cooler that the items are taken out of. Removing it would change what happens in the video. Monster Energy logo: APPEARS - it is a logo on the cooler. Removing it would not change what happens in the video. Bang Energy: APPEARS - it is a logo on a beanie. Removing it would not change what happens in the video. Monster Energy: APPEARS - it is a logo on a hat and a shirt. Removing it would not change what happens in the video. Monster Energy Quencher Tumbler: ACTS - it is shown and described as a product. Removing it would change what happens in the video. Monster Energy shirt: ACTS - it is shown and described as a product. Removing it would change what happens in the video. Monster Energy hat: ACTS - it is shown and described as a product. Removing it would change what happens in the video. Monster Energy bandana: ACTS - it is shown and described as a product. Removing it would change what happens in the video. Monster Energy shirt: ACTS - it is shown and described as a product. Removing it would change what happens in the video.

On-screen text

unboxing my brother's prize & keeping what I want thanks for the new cooler @Thomas Lucks

Transcript

This video is for my brother who couldn't show up to his third birthday party but still wanted me to go pick up this prize that he won at a local grocery store of mine when he was visiting. We went in and he filled out this little paper. He won somehow, literally so random. But he asked me to go pick it up and I prolonged it as long as I could because he failed on the third birthday party. So this is gonna be me opening it and taking whatever I want out of it. I'll set you up, okay? So first of all, the cooler. I'm gonna keep the cooler. This is a nice cooler. Um, it does say Monster Energy, but it looks like I can take this sticker off. And then it's just a nice blue white cooler. So I'm gonna keep that. But the next thing is this Bang Energy little beanie hat, cute. He can have that. Maybe I'll donate it. And then it's a Monster Energy hat. Not my style. I can have it. Maybe I'll donate it. What's in here? This is a Java Monster coffee energy quencher tumbler. It's a 40 ounce one. That's kind of what it looks like. Can't see him using that, but who knows. Next thing. Lots of Monster. That makes sense. It's a sweatshirt. And it comes with matching like gloves and socks in there. Very cute. This looks like. Oh, this is actually kind of cute. My is the Monster logo. Um, but it's a little beanie. And then next, you showed me this. A bandana. You are going to be decked out in Monster gear, okay? And then a little Monster shirt. And then they just filled it with plastic wrap. So that's what was in it. I think I'm gonna give you everything. Mine is the cooler. I'm keeping for myself. Maybe I'll keep. I don't know. Maybe I'll donate it because you didn't show up to the birthday party.