As you were not ready for this at all

@thriive.hc

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SoundTikTok sound · original sound - thriive.hc

Promoted product

ROKEBY Protein Smoothie

2 videos

Why it worked

The creator's genuine surprise and relatable hesitation about a new flavor, followed by enthusiastic anticipation, creates an engaging and authentic-feeling product introduction.

Summary

The creator expresses surprise and excitement about trying a new "Cookies and Cream" flavored ROKEBY Protein Smoothie. She was initially worried it might be a less preferred flavor but is now eager to taste it.

Structure

1Expresses surprise at the new flavor
2Reveals the flavor is Cookies and Cream
3Expresses excitement to try it
4Thanks the brand for sending it
5Confirms intent to taste the smoothie

Product placement

Original caption

the BIGGEST yes a fabulous choice @ROKEBY Nutrition (still need cereal milk though pls and ty 🫶🫶) #rokeby #newflavour #protein #notsponsored #nutritionist

More from @thriive.hc

On-screen text

ROKEBY Protein SMOOTHIE 30 PROTEIN Cookies and Cream flavour NATURAL PROTEIN 425mL MADE WITH FRESH MILK

Transcript

As you were not ready for this at all ROKEBY Protein SMOOTHIE 30 PROTEIN Cookies and Cream flavour NATURAL PROTEIN 425mL MADE WITH FRESH MILK Yes, I was a little bit worried it was going to be mixed berries if I'm honest, but cookies and cream, I can absolutely get around. I'm so excited to try this. Rokeby, happy for you to send some my way. I'll 100% be tasting the new Rokeby protein smoothie.