POV: thinking of your Japan holiday but then you realise...

@whatlizhaseaten

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Promoted product

McDonald's Samurai Burgers

That signature teriyaki flavour you love is back. Get the Samurai Burger®, along with our iconic Seaweed McShaker™ Fries and new Japanese-inspired sides!

Why it worked

The video taps into the popular desire for Japanese cuisine and leverages the nostalgia and excitement around limited-time offerings from a well-known fast-food chain. By presenting familiar yet Japanese-inspired items, it creates a strong sense of craving and accessibility.

Summary

The video showcases a variety of McDonald's menu items that offer a taste of Japanese flavors, including the returning Samurai Burgers, Seaweed McShaker Fries, and new Kyoho Grape soft serve desserts and Strawberry Daifuku Pie. It highlights that these items are available in Singapore, making it a convenient option for those craving Japanese-inspired fast food.

Structure

1Introduction to the Japan holiday thought
2Realization of Singaporean McDonald's offerings
3Showcase of Samurai Burgers and fries
4

Original caption

Thinking of my next Japan holiday, but thankfully, McDonald’s Samurai Burgers and my favourite Seaweed McShaker Fries are back! . There’s also NEW desserts like the Strawberry Daifuku Pie (👀 look at that mochi pull) and Kyoho Grape Soft Serve Desserts, and NEW Chicken Katsu Tenders and Caramel Banana Latte. . 📍Available at McDonald’s from 20 August

More from @whatlizhaseaten

Product placement

McDonald's: ACTS - serves food and drinks, including Samurai Burgers, Seaweed McShaker Fries, Strawberry Daifuku Pie, Kyoho Grape Soft Serve Desserts, Chicken Katsu Tenders, and Caramel Banana Latte. Removing it would change what happens in the video. McCafe: APPEARS - a brand of coffee. Removing it would not change what happens in the video. Oreo McFlurry: APPEARS - a type of ice cream. Removing it would not change what happens in the video. Klook: APPEARS - a travel booking platform. Removing it would not change what happens in the video.

On-screen text

POV: thinking of your Japan holiday but then you realise... I can get a taste of it in Singapore! The OG Samurai Burgers are back! available with Chicken or Beef, Single or Double slathered in teriyaki sauce you can get it with Tamago as well 🍳 NEW Katsu Chicken Tenders (comes in 3pc, 5pc, Happy Sharing Box) so crispy & flavourful NEW Strawberry Daifuku Pie filled with mochi, red bean, and strawberry jam crispy on the outside but soft & sweet on the inside look at that stretch! 😱 NEW Kyoho Grape Soft Serve Desserts for those who prefer ice cream for dessert notes of banana & buttery caramel Seaweed McShaker Fries are back too! definitely a must-try if you love Japan or Japanese food! available at McDonald's from 28 August