Why it worked
The video taps into the audience's interest in future Apple products and leverages a common decision-making process (choosing a phone case color) to drive engagement through comments and opinions.
Summary
The video shows a render of a hypothetical iPhone 18 Pro in silver. The creator is asking for opinions on what color iPhone case would best match the silver color of the phone.
Structure
- 1Showcase of hypothetical iPhone 18 Pro
- 2On-screen text asking for case color opinions
- 3Rotation of the phone to show different angles
Product placement
iPhone 18 Pro: APPEARS (a render of a hypothetical future phone, removing it would not change what happens in the video). Apple: APPEARS (logo on the phone, removing it would not change what happens in the video).
Call to action
any opinions are appreciated!!
On-screen text
help 🫶 which iPhone case colour matches the silver iPhone 18 Pro the best