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All breakouts
3 videos2 creators
3.6Talking HeadStory Open hookHealth
Hook
when they ask me what's my lash serum but it's really just castor oil
@ofeemi7
178.1K followers · usually 41.3K views a post
Views
139.5K
Likes
6.0K
Comments
35
Shares
95
Promoted product
castor oil
Cold-pressed castor oil roller to condition lashes, brows & the eye area. Pure, no additives.
Why it worked
The video uses a common beauty hack (castor oil for lash growth) and presents it as a secret, creating intrigue. The visual demonstration is simple and relatable, making it easy for viewers to understand and potentially replicate.
Summary
The creator demonstrates applying castor oil to their eyelashes, implying it is the secret behind their lash growth. The video shows the castor oil in a bottle, being applied with a brush, and then a close-up of the eyelashes.
Structure
- 1Close-up of eyelashes
- 2Showing castor oil bottle
- 3Applying castor oil to eyelashes
- 4Close-up of eyelashes after application
Product placement
Original caption
No lash serum just pure organic castor oil every night 💋 #lashes #lashgrowth #lashserum #longlashes #castoroil
More from @ofeemi7
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