the BEST way to apply your mascara

@angelaxbeauty

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Promoted product

Thrive Causemetics tubing mascara

Thrive Causemetics offers luxury, high-performance vegan cosmetics. With every makeup product purchased, we donate to help communities thrive. Shop now!

Why it worked

The video provides a practical, easy-to-follow beauty hack that addresses a common problem (stubborn lashes not holding a curl). The creator's enthusiastic demonstration and clear instructions make the technique seem achievable and desirable.

Summary

The creator shares a mascara application technique for stubborn lashes. She demonstrates curling lashes at the base and then applying mascara by swooping from behind the lashes, focusing on the tips to maximize length and hold.

Structure

1Introduce the problem of stubborn lashes
2Demonstrate curling lashes
3Introduce and demonstrate the mascara application technique
4Show the final result and express satisfaction

Original caption

best way to keep your lashes curled + to make them look extraaa long 🫶🏻✨ #mascarahacks #makeuptricks #makeuphacks #makeuphack #lashroutine

More from @angelaxbeauty

Product placement

Thrive Causemetics tubing mascara: ACTS - it is used to apply mascara to the lashes, making them longer and more voluminous. Removing it would change the video's outcome. This is promotional.

Call to action

please try this routine i promise it will change your life and these lashes are gonna hold all day

On-screen text

the BEST way to apply your mascara every once in a while, i share this mascara trick and you guys tell me that it absolutely changed your life so if you're new here, let me put you on this one is for the girls who have very straight, stubborn lashes that do not wanna hold a curl, especially when you put on mascara 437 first thing you wanna do is get in there and curl your lashes i start curling right at the base of my lashes. keep curling for like maybe 20 seconds and you're gonna move the curling wand up a little bit, so you curl the mids of your lashes and a tiny bit of the tips you don't wanna curl too much cause then your lashes are gonna go straight back i'm using the thrive causmetics tubing mascara now this is the real trick normally you would just take your mascara and go this way, right? wrong. you're gonna go behind your lashes and do a little swoop up going behind and swooping up if you feel it, like, clumping up like this, you could just take the wand and just fluff it out a little bit, go back behind it a couple times, it'll straighten out you really wanna focus on the tips of the lashes you don't wanna put too much product at the base because that's what's gonna weigh your lashes down tell me that isn't crazy i've been doing this method for years but it always amazes me now we just repeat on the other side and i think by focusing just on the tips, you're really maximizing the length of the lashes i'm obsessed please try this routine i promise it will change your life 437 and these lashes are gonna hold all day let me know if you have any questions bye guys

Transcript

These are my real lashes. Every once in a while, I share this mascara trick and you guys tell me that it absolutely changed your life. So if you're new here, let me put you on. This one is for the girls who have very straight, stubborn lashes that do not wanna hold a curl, especially when you put on mascara. First thing you wanna do is get in there and curl your lashes. I start curling right at the base of my lashes. Keep curling for like maybe 20 seconds. And you're gonna move the curling wand up a little bit, so you curl the mids of your lashes and a tiny bit of the tips. You don't wanna curl too much cause then your lashes are gonna go straight back. I'm using the Thrive Causemetics tubing mascara. Now, this is the real trick. Normally, you would just take your mascara and go this way, right? Wrong. You're gonna go behind your lashes and do a little swoop up. Going behind and swooping up. If you feel it, like, clumping up like this, you could just take the wand and just fluff it out a little bit. Go back behind it a couple times, it'll straighten out. You really wanna focus on the tips of the lashes. You don't wanna put too much product at the base because that's what's gonna weigh your lashes down. Tell me that isn't crazy. I've been doing this method for years but it always amazes me. Now we just repeat on the other side. And I think by focusing just on the tips, you're really maximizing the length of the lashes. I'm obsessed. Please try this routine, I promise it will change your life. And these lashes are gonna hold all day. Let me know if you have any questions. Bye guys.