This is why her lashes are so tea

@rankedbylea

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SoundTikTok sound · original sound - rankedbylea

Promoted product

Babe Original Essential Lash Serum

Why it worked

The video uses a common 'reveal' tactic, showing a relatable scenario of a sister's makeup collection to build intrigue before revealing the product. The creator's personal connection and the 'stolen' product add a touch of humor and authenticity.

Summary

The creator reveals the secret behind her sister's long lashes: Babe Original Essential Lash Serum. She shows the product after rummaging through her sister's makeup collection.

Structure

1Introduction to the secret behind long lashes
2Sister's makeup collection is shown
3The lash serum is found
4The product is identified as Babe Original Essential Lash Serum

Product placement

Babe Original Essential Lash Serum ACTS - it is applied to the lashes to make them grow longer and fuller. Removing it would change the video's focus and conclusion. The creator's Instagram account @rankedbylea_ APPEARS - it is a profile name that is visible in the creator's bio. Removing it would not change what happens in the video.

Original caption

#lashserum #lashes #eyelashes

More from @rankedbylea

On-screen text

This is why her lashes are so tea

Transcript

You guys my sister gets a million questions every day on what she uses the last serum. She wants to keep it but I'm gonna expose it. She uses Babe Lash, don't you? Mhm. And if you guys don't believe me I'll show you it. It's in her room. I snatched it from her. Okay she has so many makeups so I'm gonna have to search through these. Oh but here it is. This one. Babe Original Essential Lash Serum. This is the one she uses. This is the one.

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