Win one million dollars for your school with T-Mobile!?!?

@mariahcrose

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Promoted product

T-Mobile Friday Night 5G Lights

Why it worked

The video leverages nostalgia and community spirit by connecting the T-Mobile program to cherished memories of high school football games. It clearly outlines substantial prizes, creating a strong incentive for schools to participate and share the information.

Summary

This video announces T-Mobile's "Friday Night 5G Lights" program, which offers significant prizes to high schools for home field upgrades. It details the prize structure, application dates, and voting periods, encouraging schools to apply.

Structure

1Introduction to the "Friday Night 5G Lights" program and its prizes
2Explanation of the program's history and impact
3Details on prize amounts for grand prize, division champions, finalists, and other schools
4Information on application dates and voting periods
5

Original caption

Applications for Friday Night 5G Lights are open, link in bio. Tag your school with #FN5GL and #Entry. @T-Mobile #TMobilePartner

More from @mariahcrose

Product placement

T-Mobile (brand): Appears as a logo on a banner and is mentioned as the sponsor of the "Friday Night 5G Lights" program. Removing it would not change what happens in the video, as the program is the focus. It acts as a sponsor, but its interface is not operated, nor does it generate a visible result within the video itself. It is a brand that appears and is spoken about.

Call to action

Apply early

On-screen text

Win one million dollars for your school with T-Mobile!?!? Being from the South a core memory of mine is Friday night football games where the whole city showed up the concession stand line the people who didn't even have a kid on the team the band, the cheerleaders, the entire school! like it was everything & that is definitely where I learned to start gossiping about the sports tea on and off the field T-Mobile's Friday Night 5G Lights is back and they are putting real money into high school football programs The grand prize champion school gets a one million dollar home field upgrade and four division champions get a $250 thousand home field upgrade Forty divisional finalists get $25,000 and through the entry period 1,000 schools will get $5,000 each Your town. Your team. Your story. Your school could win this year's $1 million grand prize. With millions in total prizes to more than 1,000 Friday Night 5G Lights is back for the 2025 season. We're going to honor and battle with more than 100 schools to show them what winning is key. And, of course, one grand prize winner at the end of it all unlocking a home field upgrade with a $1 million package. Don't miss your chance to upgrade your team's home field and brighten your school's future. Apply early for the 2025 season. Apply early Check out the playbook Applications are open from August 6th to September 18th and make sure to show up for them when round one of divisional voting opens up on October 8th. This year's grand prize school will be announced on November 12 Make sure to tag your School & @T-Mobile #FN5GL #Entry Good luck

Transcript

Being from the South a core memory of mine is Friday night football games where the whole city showed up the concession stand line the people who didn't even have a kid on the team the band, the cheerleaders, the entire school! like it was everything & that is definitely where I learned to start gossiping about the sports tea on and off the field T-Mobile's Friday Night 5G Lights is back and they are putting real money into high school football programs The grand prize champion school gets a one million dollar home field upgrade and four division champions get a $250 thousand home field upgrade Forty divisional finalists get $25,000 and through the entry period 1,000 schools will get $5,000 each Your town. Your team. Your story. Your school could win this year's $1 million grand prize. With millions in total prizes to more than 1,000 Friday Night 5G Lights is back for the 2025 season. We're going to honor and battle with more than 100 schools to show them what winning is key. And, of course, one grand prize winner at the end of it all unlocking a home field upgrade with a $1 million package. Don't miss your chance to upgrade your team's home field and brighten your school's future. Apply early for the 2025 season. Applications are open from August 6th to September 18th and make sure to show up for them when round one of divisional voting opens up on October 8th. This year's grand prize school will be announced on November 12 Make sure to tag your School & @T-Mobile #FN5GL #Entry Good luck