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62.3Talking HeadSocial Proof hookLifestyle
Hook
Coworker reveals @ryan
@lance.headrick
10.5K followers · usually 4.4K views a post
Views
266.4K
Likes
58.3K
Comments
587
Shares
6.7K
View velocity
+7.5K views over 7.1d · ~1.1K/day · 6 observations
Why it worked
This video likely gained traction due to its relatable content for service industry workers, featuring a common coworker dynamic and a simple, engaging visual. The use of trending audio (implied by the dance-like movements) and the creator's energetic performance would also contribute to its shareability.
Summary
Two individuals wearing Starbucks aprons are shown. The person on the right, who appears to be the creator, moves their arms in a rhythmic fashion while the person on the left stands still. The video seems to be a short, lighthearted clip of coworkers.
Structure
- 1Two coworkers in Starbucks aprons are shown.
- 2The creator on the right begins to move.
- 3The creator continues to move rhythmically.
- 4The video ends with the creator looking at the camera.
Product placement
Starbucks aprons (ACTS - worn by employees, implies they work there, removing it would change the context of the video)
On-screen text
Coworker reveals @ryan
Original caption
Coworker reveals @ryan #starbucks #starbucksbarista #starbuckshack
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