The video combines a common, relatable action (making a drink) with a surprising and humorous element (flexing a bicep), making it engaging and shareable.
Summary
A Starbucks barista demonstrates how to shake an espresso drink. The video shows the process of shaking the drink and then flexing his bicep.
Structure
1Barista prepares to shake espresso drink
2Barista shakes the drink vigorously
3Barista flexes bicep
4Barista smiles at the camera
Original caption
I like shaking espresso #starbucks #shakenespresso #starbucksbarista
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Product placement
Starbucks (appears): A coffee shop chain. The logo and branding appear throughout the video, on the aprons of the baristas, and on boxes in the background. Removing it would not change what happens in the video.
Starbucks (acts): The coffee shop where the video takes place and the drinks are made. Removing it would change what happens in the video.