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18.9Talking HeadContrarian hookLifestyle
Hook
"You don't need all those muscles for work"
@lance.headrick
6.7K followers · usually 5.8K views a post
Views
109.8K
Likes
19.1K
Comments
171
Shares
1.8K
Why it worked
The video uses a relatable, humorous scenario of a physically strong person in a job that doesn't require it, combined with a popular TikTok sound and on-screen text to create a shareable and engaging piece of content.
Summary
A Starbucks barista humorously flexes his muscles while preparing a drink, implying that his strength is not necessary for his job. The video uses on-screen text to convey the joke.
Structure
- 1Barista is shown at work
- 2On-screen text questions the need for muscles at work
- 3Barista flexes his arm
- 4Barista prepares a drink
- 5On-screen text states "Me asf"
Product placement
Starbucks: (a) it APPEARS - a logo on the barista's apron and on boxes in the background. Removing it would not change what happens in the video.
On-screen text
"You don't need all those muscles for work"
Me asf
Original caption
Brown sugar >>> Horchata #starbucks #starbucksbarista #starbucksshakenespresso #coffee
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