Costco TWINS

@costcotwins

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SoundTikTok sound · original sound - laukaux

Promoted product

Always Infinity FlexFoam Pads

Find all the Always feminine products and menstrual information that you need in order to feel comfortable and clean every day of the month.

2 videos2 creators

Why it worked

The video effectively uses a relatable "twin" persona and a common shopping destination (Costco) to present a product demonstration in a native, non-intrusive way. The emphasis on "coming a long way" taps into a sense of progress and improvement, making the product's benefits appealing.

Summary

Two women, identified as the "Costco Twins," showcase the new Always Infinity FlexFoam Pads they found at Costco. They highlight the product's features, emphasizing its foam construction and benefits like zero feel, zero leaks, and zero bunch protection, encouraging viewers to purchase them on their next Costco trip.

Structure

1Introduction and comparison to ordinary pads
2Highlighting the foam material
3Finding the Always Infinity FlexFoam Pads at Costco

Original caption

@Always #Always_Ad Pads have come a LONG way! 😂 We found the NEW Always Infinity FlexFoam Pads at Costco, and they’re designed for Up to Zero Feel, Zero Leaks, Zero Bunch Protection. 📍Find them by the pharmacy on your next @Costco Wholesale run! #costco #hygiene #pads #costcofinds

More from @costcotwins

Product placement

Costco (store): APPEARS - a corner watermark, removing it would not change what happens in the video. Always (brand): ACTS - the product is demonstrated and discussed, removing it would change what happens in the video. Always Infinity FlexFoam Pads (product): ACTS - the product is demonstrated and discussed, removing it would change what happens in the video.

Call to action

Shop Always Pads at Costco! If you're making a Costco run, don't forget to grab yours!

On-screen text

Costco TWINS We've come a long way... This isn't like an ordinary pad! #Always_Ad #Always_Ad #Always_Ad #Always_Ad #Always_Ad #Always_Ad #Always_Ad Shop Always Pads at Costco! If you're making a Costco run, don't forget to grab yours!

Transcript

This isn't like an ordinary pad! Infinity is made with foam, not fluff. Thankfully, period products have come a long way. We found the new Always Infinity Flex Foam Pads at What were we thinking? Look at this! We found the new Always Infinity Flex Foam Pads at Costco right by the Pharmacy. No! We're partnering with Always because they always provide up to zero feel, zero leaks, and zero bunch protection. Shop Always Pads at Costco! If you're making a Costco run, don't forget to grab yours!