and after an hour of making our ceo carry a giant sculpture of our little pink bag around newport beach, this moment made it all worth it...

@fashionpass

65.6K followers · usually 564 views a post

Views

15.6K

Likes

183

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5

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2

SoundTikTok sound · The Funny Bassoon

Promoted product

FashionPassfashionpass.com

Rent clothing on subscription from FashionPass. Browse styles from today's top brands like For Love & Lemons, Free People, Show Me Your Mumu and ASTR.

16 videos

Why it worked

The video uses humor and a relatable scenario (a CEO doing something unusual for marketing) to create engaging content. The unexpected twist of seeing a man with his friends instead of the target customer adds to the comedic effect and makes the brand memorable.

Summary

The video shows a woman carrying a large pink bag with the "FashionPass" logo around Newport Beach. The text humorously notes that while they expected to see their target customer, they ended up seeing a man with his friends, but they'll take it.

Structure

1CEO carrying a giant sculpture of a pink bag
2Walking around Newport Beach
3Text explains the situation and humorously notes the unexpected sight

Original caption

Guerrilla marketing is alive and well in case you were wondering… take it from us 🤪 #guerrillamarketing #marketingstrategy #marketinggirlies #socialmediamarketing #femalefounder

More from @fashionpass

Product placement

FashionPass: ACTS - it is a brand of bag that is being carried around, and the name appears on the bag itself. Removing it would change what happens in the video because the bag is the central object of the video. It is a clothing rental subscription service.

On-screen text

and after an hour of making our ceo carry a giant sculpture of our little pink bag around newport beach, this moment made it all worth it... even though it wasn't what we were expecting wait for it... "what is that thing?" a man. having a beer with the boys. not exactly our target customer but we'll take it fashionpass

Transcript

and after an hour of making our ceo carry a giant sculpture of our little pink bag around newport beach, this moment made it all worth it... even though it wasn't what we were expecting wait for it... "what is that thing?" a man. having a beer with the boys. not exactly our target customer but we'll take it