the marketing team when people are asking what we're launching but our legal team won't let us yet

The video uses a humorous and visually engaging costume to represent a relatable internal conflict (marketing eagerness vs. legal caution), making the announcement of a new product launch intriguing and shareable. The direct call to action and the link in bio to a waitlist capitalize on this engagement.

A person dressed in a large, inflatable costume resembling a Tower 28 beauty product humorously represents the marketing team's eagerness to launch a new product while the legal team holds them back. The video directs viewers to a waitlist for the product via a link in the bio, which leads to Sephora.