wait let me wipe my lens..

@treehut

2.2M followers · usually 12.7K views a post

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SoundTikTok sound · original sound - modecafe

Promoted product

Tree Hut Shea Sugar Scrub

We believe that everyone deserves self-care without compromise, so we craft delicious and delightful beauty products with exceptional quality.

3 videos

Why it worked

The video leverages the aesthetic appeal of fall-themed products and seasonal scents, presented in a visually pleasing arrangement that aligns with popular social media trends for beauty and lifestyle content.

Summary

The video showcases Tree Hut's new fall collection of shea sugar scrubs, featuring scents like Apple Crumble, Espresso Martini, Pecan Brûlée, and Pumpkin Roll. The creator highlights the products arranged aesthetically with fall-themed decorations, announcing their availability at Ulta Beauty on August 2nd.

Structure

1Wiping the lens
2Revealing the fall collection of scrubs
3Showcasing individual scents
4Announcing release date and retailer

Original caption

Muchhh better! Our new fall collection coming to @Ulta Beauty 8/2 🤎☕️🍁 #new #fall #treehut #sugarscrub #fallisserved

More from @treehut

Product placement

Tree Hut Shea Sugar Scrub (ACTS - it is the product being displayed and promoted, its interface is not operated but its result is implied to be desirable, removing it would change what happens in the video). Ulta Beauty (APPEARS - it is a retail partner mentioned in the caption, removing it would not change what happens in the video). Target (APPEARS - it is a retail partner mentioned in the bio, removing it would not change what happens in the video). Walmart (APPEARS - it is a retail partner mentioned in the bio, removing it would not change what happens in the video). Amazon (APPEARS - it is a retail partner mentioned in the bio, removing it would not change what happens in the video).