Did Hyundai just make the boldest design leap of the decade? 📉

@volthype

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Why it worked

The video likely performed well due to its focus on a speculative, bold, and potentially controversial automotive design, tapping into viewer interest and encouraging engagement through a provocative question.

Summary

This video showcases a speculative redesign of the 2027 Hyundai Tucson, highlighting its new squared-off and aggressive "Art of Steel" body style. It questions whether this bold design shift marks the end of the era for smooth crossover SUVs.

Structure

1Introduction of the redesigned Hyundai Tucson
2Comparison to previous designs
3Highlighting new design elements
4Mention of features like size and hybrid setup
5Questioning audience reception to the new design

Product placement

Hyundai Tucson: acts - it is a car that is being showcased and its design is being discussed. Removing it would change the video. TUCSON: appears - it is text on the car's license plate. Removing it would not change the video.

On-screen text

TUCSON

Original caption

Did Hyundai just make the boldest design leap of the decade? 📉 Automakers usually play it safe with their best-sellers, but Hyundai just completely transformed the 2027 Tucson. They traded the curvy, aerodynamic look for a squared-off, aggressive "Art of Steel" body that makes everything else in the parking lot look half-asleep. It’s bigger, tech-heavy, and still offers a plug-in hybrid setup. Are you ready for the era of smooth crossover SUVs to finally end, or is this design way too much? ⁠#Hyundai #PHEV #AutoNews #Hyundaitucson2027 #HyundaiSUV

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Transcript

Did Hyundai just make the boldest design leap of the decade? Automakers usually play it safe with their best-sellers, but Hyundai just completely transformed the 2027 Tucson. They traded the curvy, aerodynamic look for a squared-off, aggressive "Art of Steel" body that makes everything else in the parking lot look half-asleep. It’s bigger, tech-heavy, and still offers a plug-in hybrid setup. Are you ready for the era of smooth crossover SUVs to finally end, or is this design way too much?