$36K–$45K for a Land Cruiser killer?

@volthype

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SoundTikTok sound · original sound - legends_rockmusic

Why it worked

The video taps into nostalgia for a previously popular SUV and frames it as a potential competitor to a well-established vehicle, creating intrigue and discussion among potential buyers.

Summary

This video showcases a speculative concept for the Mitsubishi Pajero, a potential comeback SUV for the US market. It highlights the vehicle's design and poses a question to the audience about whether they would purchase it.

Structure

1Introduction of the Pajero concept
2Showcasing the exterior design
3Mentioning its potential price point and US comeback
4Posing a question to the audience about purchasing intent

Product placement

Mitsubishi Pajero: ACTS - it is the subject of the video, shown in a studio setting with rotating views. Removing it would change what happens in the video. Mitsubishi: APPEARS - it is the brand name on the car. Removing it would not change what happens in the video.

Call to action

Will you cop it or stick with the hype?

On-screen text

Pajero 2027

Transcript

Original caption

$36K–$45K for a Land Cruiser killer? Pajero is banking on a US comeback and honestly, if this actually drops stateside, dealers are gonna mark these up HARD. Five years gone. Back now. The question is: Will you cop it or stick with the hype? 👀 #AffordableSUV #Pajero2027 #OffRoad #LandCruiser #MitsubishiSUV