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Under $90,000 for a G-Wagen rival? Lincoln might actually pull it off. 👈🏼 Reports claim Lincoln’s upcoming body-on-frame SUV will slot below the Navigator’s $89,995 price tag, share its platform with the Bronco, Ranger, and Everest, and target a 2029-2030 debut — all while chasing the Mercedes G-Class and Range Rover in capability. If the rumors hold, this undercuts six-figure luxury off-roaders by a wide margin. @Lincoln Motor Company #LincolnBronco #GWagen #RangeRover #LincolnNavigator #FordBronco