@volthype — 54x breakout selling Ford Bronco

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Billions spent on EVs. A massive pivot back to gas.

@volthype

2.6K followers · usually 1.9K views a post

Views

101.2K

Likes

2.8K

Comments

100

1.5K

Promoted product

Ford Bronco

6 videos6 creators

Why it worked

The video taps into current automotive industry trends and speculation, specifically the perceived shift from EVs back to traditional combustion engines, creating intrigue around Ford's strategic decision and the new Bronco truck.

Summary

The video announces that Ford is releasing a gas and hybrid-powered Bronco pickup truck, signaling a shift away from their EV strategy. The truck is presented as a direct competitor to the Jeep Gladiator, aiming to dominate the midsize truck market.

Structure

1Introduction of EV market shift and pivot to gas
2Announcement of the Ford Bronco pickup truck
3Discussion of its competitive positioning against Jeep
4Questioning if this is Ford's best strategic move

Product placement

Ford Bronco: ACTS - it is the subject of the video, shown in detail and discussed as a new product. Removing it would change the video entirely. Ford Motor Company: APPEARS - it is the parent company of the Bronco, mentioned in the caption. Removing it would not change what happens in the video. Jeep: APPEARS - it is mentioned as a competitor in the caption. Removing it would not change what happens in the video.

Original caption

Billions spent on EVs. A massive pivot back to gas. The Bronco truck is officially coming. 🤯 Ford is completely overhauling their strategy. After canceling major EV projects, they just confirmed that a gas and hybrid-powered Bronco pickup truck is actually happening. It’s built to completely annihilate the midsize truck market and take the crown from Jeep. Is this the absolute best move Ford has made in years? @Ford Motor Company #FordBronco #BroncoRaptor #BroncoTruck #FordFathom #jeepgladiator