Why it worked
The video taps into the popular 'haul' trend, specifically focusing on mini products which are appealing due to their affordability and variety. The aesthetic presentation and clear display of desirable beauty items likely resonated with the target audience.
Product placement
Sephora: APPEARS - a bag and store name, removing it would not change what happens in the video. Dae: ACTS - a styling cream, its use is implied by being shown as part of a haul. Removing it would change what happens in the video. Salt & Stone: ACTS - a deodorant, its use is implied by being shown as part of a haul. Removing it would change what happens in the video. Sol de Janeiro: ACTS - an elasti-cream, its use is implied by being shown as part of a haul. Removing it would change what happens in the video. Glow Recipe: ACTS - a toner, its use is implied by being shown as part of a haul. Removing it would change what happens in the video. Charlotte Tilbury: ACTS - a setting spray, its use is implied by being shown as part of a haul. Removing it would change what happens in the video. Rare Beauty: ACTS - a lip gloss, its use is implied by being shown as part of a haul. Removing it would change what happens in the video. Benefit Cosmetics: ACTS - a mascara, its use is implied by being shown as part of a haul. Removing it would change what happens in the video. Anastasia Beverly Hills: ACTS - a mascara, its use is implied by being shown as part of a haul. Removing it would change what happens in the video. DM: ACTS - a blurring balm, its use is implied by being shown as part of a haul. Removing it would change what happens in the video.