🧑‍✈️:"can't wait to pick you

@chiaraking

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Charlotte Tilbury

Shop luxury makeup, skincare and fragrance and discover Charlotte's award-winning collection of beauty products and online exclusives.

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Why it worked

The video uses a relatable scenario (doing makeup on a plane before arrival) combined with a popular trend of "get ready with me" content. The humor from the "bronzer exploded" and "forgot my brushes" adds to its shareability.

Summary

The creator is on a plane 15 minutes before landing and is doing her makeup. She applies various Charlotte Tilbury and other beauty products, noting that she forgot her brushes and had to use her hands. She also mentions that bronzer exploded and that it was "one of those nights".

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Transcript, structure and on-screen text

6 beats and 14 lines of on-screen text — the parts you need to write your own version.

Original caption

can you tell I’m type b. Products used: @medicube UK collagen sheet mask @Charlotte Tilbury mini unreal blush (cherry glow) @Saie concealer @Kylie Cosmetics pomegranate lip butter Charlotte tilbury contour wand (medium) Charlotte tilbury mini exagger-eyes mascara Charlotte Charlotte tilbury lip liner contour duo (tan) Charlotte tilbury mini pressed powder (1 fair)