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Hook
When I feel fine postpartum but depressed AF (like all joy has been sucked out of my life) only when I'm breastfeeding/pumping and the internet tells me this is a thing and it's called D-MER (dysphoric milk ejection reflex) 😳
@erinmcgoff
2.8M followers · usually 16.1K views a post
Views
74.4K
Likes
1.6K
Comments
45
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View velocity
+2.7K views over 5.5d · ~491/day · 5 observations
Why it worked
The creator taps into a relatable and often unspoken postpartum experience, creating a strong emotional connection with viewers who may be going through something similar.
Summary
The creator describes experiencing a specific type of postpartum depression that is triggered by breastfeeding or pumping, which she learned is called D-MER. She expresses surprise and a need to process this information.
Structure
- 1Experiencing postpartum depression linked to breastfeeding/pumping
- 2Discovering the term D-MER online
- 3Expressing surprise and disbelief
On-screen text
When I feel fine postpartum but depressed AF (like all joy has been sucked out of my life) only when I'm breastfeeding/pumping and the internet tells me this is a thing and it's called D-MER (dysphoric milk ejection reflex) 😳
Transcript
Wait a damn minute
Original caption
I thought I was prepared for everything about pp but WTF IS THIS #dmer #ppd #postpartum
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