JUST EAT THE MENU

@binge

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Views

28.7K

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554

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89

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SoundTikTok sound · original sound - binge

Promoted product

Below Deck: Mediterranean

Why it worked

The video uses a common influencer tactic of showing a desirable lifestyle (yacht, gourmet food) and then subtly promoting a show related to that lifestyle. The "JUST EAT THE MENU" text overlay and the focus on food create intrigue.

Summary

A chef presents lobster benedict to guests on a yacht and discusses dinner options, including various pasta dishes and soup. The chef then reveals that eight different dishes will be served, leading to a moment of surprise.

Structure

1Chef presents lobster benedict
2Guests discuss dinner options
3Chef reveals a large number of dishes
4Surprise reaction

Product placement

BINGE (streaming service): ACTS - it is the platform where the show "Below Deck: Mediterranean" can be streamed. Removing it would change what happens in the video as the show would not be available. BINGE (logo on shirt): APPEARS - a logo on a shirt, removing it would not change what happens in the video.

Original caption

Why make it simple? Stream a new episode of Below Deck: Mediterranean now on BINGE. #BelowDeckMed

More from @binge

Call to action

Stream Below Deck: Mediterranean now on BINGE

On-screen text

JUST EAT THE MENU Stream Below Deck: Mediterranean now on BINGE Good morning! I made some lobster benedict for you, and we talk about dinner, maybe? pizza maybe? I think... Or we can have something else. Okay, I would love a pesto pasta. Okay, I would love a pesto pasta. Can I do a soup, like a lentil soup? Can I do Alfredo with chicken? Spicy vodka sauce with pasta with the lobster. Okay. So I guess we have a whole plan for the day. This will have eight different dishes. Ah, no! JOY: Ah, no! F*** me, man!

Transcript

Good morning! I made some lobster benedict for you, and we talk about dinner, maybe? pizza maybe? I think... Or we can have something else. Okay, I would love a pesto pasta. Okay, I would love a pesto pasta. Can I do a soup, like a lentil soup? Can I do Alfredo with chicken? Spicy vodka sauce with pasta with the lobster. Okay. So I guess we have a whole plan for the day. This will have eight different dishes. Ah, no! JOY: Ah, no! F*** me, man!