CHEF, GRAB A PEN

@binge

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SoundTikTok sound · original sound - binge

Why it worked

The video likely worked by tapping into relatable frustrations of catering to complex dietary needs, presented in a fast-paced, engaging format typical of short-form video content. The inclusion of a promotion for a popular show also likely contributed to its reach.

Summary

A chef discusses menu planning for a group with various dietary restrictions, expressing frustration with the complexity. The video also promotes the streaming of "Below Deck: Mediterranean" on BINGE.

Structure

1Chef discusses menu planning
2Guests have diverse dietary needs
3Chef expresses overwhelm with the list
4Promotion for Below Deck: Mediterranean

Product placement

BINGE (streaming service): APPEARS - a watermark/logo in the corner and on-screen text. Removing it would not change what happens in the video.

Call to action

Stream Below Deck: Mediterranean now on BINGE

On-screen text

CHEF, GRAB A PEN Stream Below Deck: Mediterranean now on BINGE we are on the same track. For dinner, japanese I was thinking to do glazed veggies with vegetable tempura. Gluten free tempura? What about the crispy rice for the Japanese part. There's a bunch of people with different preferences and they all think they are the principal. For Mexican, we have three different tacos. It has to be gluten free. I'm vegetarian. You can even do something with avocado? Yeah, or avocado, whatever, yeah. I'm doing a four course menu and the list is going on and on and on and on. I'm realising I'm digging myself into the deep hole.

Original caption

And another dietary requirement... Stream a new episode of Below Deck: Mediterranean now on BINGE. #BelowDeckMed

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Transcript

Just want to make sure we are on the same track. For dinner, japanese I was thinking to do glazed veggies with vegetable tempura. Gluten free tempura? What about the crispy rice for the Japanese part. There's a bunch of people with different preferences and they all think they are the principal. For Mexican, we have three different tacos. It has to be gluten free. I'm vegetarian. You can even do something with avocado? Yeah, or avocado, whatever, yeah. I'm doing a four course menu and the list is going on and on and on and on and on. I'm realising I'm digging myself into the deep hole.