LOST IN TRANSLATION

@binge

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SoundTikTok sound · original sound - binge

Promoted product

Schitt's Creek

Schitt's Creek is a TV show available for streaming on the BINGE platform.

5 videos

Why it worked

The video uses humor and relatable character interactions from a popular show to subtly promote where to stream it, leveraging the existing fanbase's interest.

Summary

David is hungry and decides to join Moira and Patrick for breakfast, much to Moira's confusion. Patrick arrives, explaining he was just grabbing coffee but got hungry and had to get to the store for his audition.

Structure

1David is eating and discussing his hunger.
2Moira questions David's eating habits.
3Patrick arrives and joins them.
4David explains his presence at breakfast.
5

Original caption

David's hungry, Patrick's in a rush and Moira's confused Stream Schitt's Creek now on BINGE #SchittsCreek #WhatToWatch

More from @binge

Product placement

BINGE (streaming service): it streams TV shows and movies. It appears as a watermark and on-screen text, and its URL is provided in the creator's bio. Removing it would change the context of the video, as it is the platform where the show is available. Schitt's Creek (TV show): it is the content being promoted to stream on BINGE. It appears as on-screen text. Removing it would change the context of the video.

Call to action

Stream Schitt's Creek now on BINGE

On-screen text

LOST IN TRANSLATION Stream Schitt's Creek now on BINGE

Transcript

David... Hmm? Perhaps you're indigestion is caused by the speed with which you consume your food. We should do breakfast more often. This is really fun. Hi, Mrs. Rose. Hello, Patrick! Care to ensconce yourself? I wish I could. David, you told me you were just running across the street for a cup of coffee. But then I got hungry. I hadn't eaten since last night. I have to get ready for my audition, and somebody has to be at the store, so... You're being audited? Those bastards.