NO HELP NEEDED

@binge

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SoundTikTok sound · original sound - binge

Promoted product

Schitt's Creek

Schitt's Creek is a TV show available for streaming on the BINGE platform.

5 videos

Why it worked

The video uses relatable humor and character interaction to subtly promote the streaming service BINGE and the show Schitt's Creek, making the promotion feel organic rather than forced.

Summary

A humorous interaction where one person asks for a pen and paper, leading to a playful exchange about finding someone named Ken. The video promotes streaming the show Schitt's Creek on BINGE.

Structure

1Customer asks for pen and paper
2Employee teases about journaling
3Employee provides pen and paper
4Employee asks about a person named Ken
5

Original caption

Jealousy suits you Stream Schitt's Creek now on BINGE #SchittsCreek #WhatToWatch

More from @binge

Product placement

BINGE (streaming service): ACTS - it is the platform where viewers can stream Schitt's Creek. Removing it would change what happens in the video as the call to action is to stream on BINGE. Schitt's Creek (TV show): APPEARS - it is the content being promoted to stream on BINGE. Removing it would change what happens in the video as it is the subject of the promotion.

Call to action

Stream Schitt's Creek now on BINGE

On-screen text

NO HELP NEEDED Stream Schitt's Creek now on BINGE Are you finding everything you're looking for? Um, actually, I was wondering if I could have a pen and paper. You planning on doing some journaling? Here you go. Um... Score, Patrick! Look at you, just drowning in other people's phone numbers. Who was that hunk with the teeny weeny little polo? His name is Ken. Ken? Just when I thought it was impossible to find a 30-something named Ken. I think he looked younger than 30. F*** off, Alexis.

Transcript

Are you finding everything you're looking for? Um, actually, I was wondering if I could have a pen and paper. You planning on doing some journaling? Here you go. Um... Score, Patrick! Look at you, just drowning in other people's phone numbers. Who was that hunk with the teeny weeny little polo? His name is Ken. Ken? Just when I thought it was impossible to find a 30-something named Ken. I think he looked younger than 30. F*** off, Alexis.