RED ALERT! DANGER!!

@binge

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SoundTikTok sound · original sound - binge

Promoted product

Schitt's Creek

Schitt's Creek is a TV show available for streaming on the BINGE platform.

5 videos

Why it worked

The video uses a humorous misunderstanding and escalating tension between characters to create a relatable and engaging scenario. The "red alert! danger!" overlay and the characters' exaggerated reactions draw viewers in, while the underlying theme of relationship dynamics in a business context adds a layer of intrigue.

Summary

Johnny Rose is explaining to David how his comment about their romantic relationship and business partnership caused a stir. David is shocked and insists that people know about their relationship, as they call the store all the time.

Structure

1Johnny explains the reaction to his comment
2David expresses disbelief and frustration
3Johnny clarifies that he assumed they knew about the relationship
4David points out that people call the store frequently

Original caption

He's gonna need a moment. Stream Schitt's Creek now on BINGE. #SchittsCreek

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Product placement

BINGE (streaming service): ACTS - it is the platform where Schitt's Creek can be streamed. Removing it would change the context of the video. Schitt's Creek (TV Show): APPEARS - it is the subject of the promotion. Removing it would change the context of the video.

Call to action

Stream Schitt's Creek now on BINGE

On-screen text

RED ALERT! DANGER!! Stream Schitt's Creek now on BINGE What did you say to them? Nothing. Nothing. It's more... how they reacted when I brought up the fact that you two were... romantically in business with each other. Ew. Now, they looked a little shaken. Shaken? Well, upset. Upset? David, they know, right? Of course they know. I wouldn't have asked them to come here, if I didn't think they knew we were in a relationship. They call the store all the time. I mean, what do they think, I'm ...just his business partner? Possibly. I mean, yeah. Oh, my God. OK, everybody calm down. Nobody say a word to anybody. Well, that sounds reasonable. What did I just say?

Transcript

What did you say to them? Nothing. Nothing. It's more... how they reacted when I brought up the fact that you two were... romantically in business with each other. Ew. Now, they looked a little shaken. Shaken? Well, upset. Upset? David, they know, right? Of course they know. I wouldn't have asked them to come here, if I didn't think they knew we were in a relationship. They call the store all the time. I mean, what do they think, I'm ...just his business partner? Possibly. I mean, yeah. Oh, my God. OK, everybody calm down. Nobody say a word to anybody. Well, that sounds reasonable. What did I just say?