@rileycatharine — 22x breakout

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my mom surprised me before the start of senior year

@rileycatharine

187.7K followers · usually 10.2K views a post

Views

222.6K

Likes

21.7K

Comments

375

Why it worked

The video taps into the relatable excitement of receiving a personalized gift for a significant life event, like starting college. The emotional reaction and the detailed reveal of the custom trunk create a strong sense of connection and aspiration for viewers.

Summary

A young woman is surprised by her mother with a personalized trunk for her senior year of college. The trunk is decorated with her name and graduation year, and the interior is lined with Penn State-themed fabric. The woman expresses her excitement and gratitude for the thoughtful gift.

Structure

1Surprise gift revealed
2Unboxing the trunk
3Admiring the personalization
4Expressing gratitude
5Showing contents of a memory box

On-screen text

my mom surprised me before the start of senior year 🥹🎓🥳💙

Transcript

What is this? It is a welcome to senior year present. I just got back from taking bacon for a walk and I come into my room and see this. Can I open it now? Yeah, open it. You'll probably leave it at home so. It's like a pre care package. Pre care package. Thank you. I think kind of might know because I talked about doing it. I think I know what this is. Can I get it out? I know it is. I know what this is. Oh my god, I'm gonna put all my like Penn State stuff. We can get rid of the plastic tub. Oh my god, thank you, Mom. How did you make this? I had it embroidered. I need to learn how to do it myself, but I had it done in town. Awesome. So pretty. Did you make it other than the embroidery? Yeah. I love it, Mom. Thank you. You're welcome. We have cheer tryout stuff. I have to go through your whole band and put it in there. Pom poms galore. So many pom poms. Like your care package notes upstairs. Oh yeah, I've kept every single care package note. This is like my third little memory box. So cute. I love it. I love it.

Original caption

i’m so emotional 🥹😭 this is the PERFECT gift onmg!!! @Care Package Mom let’s start you a business #carepackage #collegecarepackage #carepackagemom #collegememories #collegestudent