If you're new of gentle exfoliation, try this.

@tryitwithlexx

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Promoted product

Paula's Choice

Beauty Begins with Truth. Discover effective skincare from Paula's Choice that says what it does and does what it says. No exceptions.

11 videos2 creators

Why it worked

The video provides a clear, actionable routine that solves specific skin concerns, making the product bundle feel like a helpful solution rather than a forced advertisement.

Summary

The creator demonstrates a three-step skincare routine using a bundle of products from Paula's Choice, highlighting the benefits of each item. She encourages viewers to check their carts for a sale and provides a link to purchase the products.

Structure

1Introduction to the three-product skincare bundle
2Demonstration of the exfoliating toner
3Demonstration of the peptide moisturizer
4Demonstration of the SPF

Original caption

This is such a good set to try if you’re just getting into skincare and it includes my all time favorite exfoliant #paulaschoice #paulaschoicegrandopening #TikTokshopbacktoschool #skincare #skintok

5Call to action to purchase the bundle

Product placement

Paula's Choice (a) ACTS: The creator demonstrates the use of three specific products from the brand (exfoliating toner, peptide moisturizer, and SPF) on her face, explaining their benefits and how they feel on the skin. Removing these products would remove the entire purpose of the video.

Call to action

I have all of these linked below if you want to give them a try.

On-screen text

EXFOLIATE PAULA'S CHOICE PAULA'S CHOICE PAULA'S CHOICE

Transcript

If you're new of gentle exfoliation, try this. If you're new of moisture and hydration and anti-aging, try this. And if you're just a person who needs some protection because we all do, try this. You can get all three of these in a little bundle, perfect to try out the brand and I'm pretty sure they're on sale right now, so check your cart. Exfoliating toner has been my go-to for literal years and it's gentle so you can use it pretty frequently and on sensitive skin. The peptide moisturizer is obviously going to give you some hydration, but also help with your wrinkles and fine lines. It's a nice gel-like moisturizer. And finally, the SPF is a very milky consistency. It's lightweight. Look at how that blends on the skin. SPF is an absolute must. If you do nothing else, you need that. I have all of these linked below if you want to give them a try.