Why it worked
The video effectively uses a native mention strategy by demonstrating the product's use in a relatable skincare routine, aligning with the creator's bio link and brand. The visual appeal of the products and the clear, albeit brief, application process likely resonated with the target audience.
Summary
The video showcases Paula's Choice skincare products, specifically focusing on their Vitamin C offerings. A woman is seen applying the C15 Super Booster serum and eye cream to her face, demonstrating their use as part of a skincare routine.