Vitamin C maxing

@paulaschoiceuk

35.5K followers · usually 667 views a post

Views

143.2K

Likes

200

Comments

18

Shares

5

SoundTikTok sound · Mary Liz

Promoted product

Paula's Choicepaulaschoice.co.uk

Beauty Begins with Truth. Discover effective skincare from Paula

12 videos

Why it worked

The video effectively uses a native mention strategy by demonstrating the product's use in a relatable skincare routine, aligning with the creator's bio link and brand. The visual appeal of the products and the clear, albeit brief, application process likely resonated with the target audience.

Summary

The video showcases Paula's Choice skincare products, specifically focusing on their Vitamin C offerings. A woman is seen applying the C15 Super Booster serum and eye cream to her face, demonstrating their use as part of a skincare routine.

Structure

1Showcasing Paula's Choice Vitamin C products
2Applying C15 Super Booster serum
3Applying C15 Super Boost Eye Cream
4

Original caption

Brighter-looking skin? Must be the Vitamin C maxing with our NEW & IMPROVED C15 Super Booster #vitaminc #maxxing #c15 #c15superbooster

More from @paulaschoiceuk

Product placement

Paula's Choice C15 Super Booster (acts: serum applied to face, makes skin brighter, is part of skincare routine, removing it would change the video's focus on skincare; appears: product bottles visible on shelf, removing them would not change the video's focus on skincare) Paula's Choice C15 Super Booster SPF 30 Vitamin C Moisturizer (acts: product visible on shelf, removing it would not change the video's focus on skincare) Paula's Choice C15 Super Boost Eye Cream (acts: product applied to eye area, is part of skincare routine, removing it would change the video's focus on skincare)