So if you're getting ready to shop the Sephora sale, these are my top Paula's Choice products that I'd recommend.

@hermela_solomon

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Paula's Choice

Beauty Begins with Truth. Discover effective skincare from Paula's Choice that says what it does and does what it says. No exceptions.

12 videos3 creators

Why it worked

The video uses a highly effective 'before and after' transformation narrative to build trust, then seamlessly integrates specific products as the solution to her skin concerns.

Summary

The creator shares her favorite Paula's Choice skincare products to use during the Sephora Savings Event. She demonstrates how each product has improved her skin texture, sensitivity, and hydration.

Structure

1Introduction to the Sephora sale and Paula's Choice recommendations
2Showing past skin issues to establish credibility
3Demonstrating the 2% BHA Liquid Exfoliant
4Demonstrating the 10% Azelaic Acid Booster

Original caption

Some skincare products are just worth repurchasing over and over again! These are a few of my @Paula's Choice favorites that have become staples in my routine. From smoother skin and more even texture to the perfect hydrated base for makeup, these are my must-haves! @Sephora #PaulasChoice #paulaschoicepartner #SephoraSavingsEvent

More from @hermela_solomon

Product placement

Paula's Choice (a) ACTS: The creator demonstrates three specific products (2% BHA Liquid Exfoliant, 10% Azelaic Acid Booster, Pro-Collagen Peptide Plumping Moisturizer) by applying them to her skin and explaining their benefits. Sephora (b) APPEARS: Mentioned in the context of a sale event and the Sephora Savings Event text overlay; removing it would not change the product demonstration.

Call to action

Get my Paula's Choice must-haves during the Sephora Savings Event.

On-screen text

Sephora Savings Event 10/30-11/09 Rouge Access: 10/30 20% off VIB Access: 11/3 15% off Insider Access: 11/3 10% off smooth skin & improve texture soothes dry & sensitive skin leaves skin hydrated & feeling plump

Transcript

So if you're getting ready to shop the Sephora sale, these are my top Paula's Choice products that I'd recommend. This is how my skin used to look a few years ago. Discoloration, blemishes, acne, you name it. First, the Paula's Choice 2% BHA. I've been using this for years. It's helped to smooth my skin and improve the texture. I've seen the biggest change using this product. I'm sure I'm not the only one, but I've been recently dealing with really dry and sensitive skin, so this 10% Azelaic Acid Booster has really been my go-to. Sometimes I like to apply it once or twice a day and always follow up with a sunscreen. Lastly, this Pro-Collagen Peptide Plumping Moisturizer is one of my favorites. It leaves my skin hydrated and feeling nice and plump. It's also a 2026 Allure Best of Beauty winner. You won't regret adding this to your daily routine. Get my Paula's Choice must-haves during the Sephora Savings Event.