If you come down to our Paula's Choice Space NK pop up

@paulaschoiceuk

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SoundTikTok sound · original sound - paulaschoiceuk

Promoted product

Paula's Choicepaulaschoice.co.uk

Beauty Begins with Truth. Discover effective skincare from Paula

14 videos

Why it worked

The video effectively showcases an engaging and interactive brand experience, combining product education with fun elements like games and a selfie station, all within a visually appealing pop-up environment.

Summary

A brand ambassador tours a Paula's Choice Skincare pop-up event in Covent Garden, highlighting interactive stations, product discovery, and a free AI skin analysis. The event runs from September 4th to 13th.

Structure

1Introduction to the pop-up event
2Navigating the queue and entering the education station
3Learning about peptides and playing an interactive game
4

Original caption

Step into our pink Peptide pop-up in Covent Garden in partnership with @SPACE NK Come and find us in The Piazza until 13th September 💗

More from @paulaschoiceuk

Product placement

SPACE NK: APPEARS - a retail partner logo on the pop-up structure and on product displays. Removing it would not change what happens in the video. PAULA'S CHOICE: ACTS - the brand of skincare products being promoted and demonstrated. Removing it would change what happens in the video as the video is about their products.

Call to action

Come join us in Covent Garden from the 4th to the 13th of September

On-screen text

SPACE NK PRESENTS PAULA'S CHOICE SKINCARE Ready to see what peptides can do? SPACE NK Peptide Powered Plumping Visibly plumps skin starters here SPACE NK PAULA'S CHOICE SKINCARE WELCOME Free Skin Analysis Consultation MON-SUN 11am-6pm SPACE NK PAULA'S CHOICE SKINCARE

Transcript

If you come down to our Paula's Choice Space NK pop up this is what you will find. We start at the queue you snake around. Then you will come through here and this is our education station. This is where you will find out what peptides are and what they do and there's a little interactive game and of course a selfie moment. Once you've had our peptide pep talk if you will, you will come over to this station here which you can actually discover the moisturizer that's best for your skin. So we've got our new Peptide Intensive Moisturizer and then we've got our original Pro-Collagen Peptide Moisturizer. Once you find out which one is best for you, we've got some little samples that you can take home with you. Then after you've been here, follow me around the corner. We actually have a free AI skin analysis where you can actually get a full AI scan of your skin and find out exactly the routine that's best for you. Come join us in Covent Garden from the 4th to the 13th of September and we'll see you there.