WHO REALLY GETS CREDIT FOR THE ICONIC ARIZONA CAN ❤️

@yahoofinance

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SoundTikTok sound · original sound - yahoofinance

Promoted product

Arizona Iced Tea

America's No. 1 Selling Iced Tea Brand - Shop our wide variety of AriZona Tea, Drinks, AriZona Fruit Snacks, and Merch.

2 videos

Why it worked

The video leverages nostalgia and a compelling origin story for a widely recognized product, making the brand's success feel personal and aspirational.

Summary

The founder of Arizona Iced Tea discusses the origin of the brand's iconic can design and how it helped the product stand out in the market. He shares a personal anecdote about seeing a Snapple truck and realizing the opportunity to create a better product in a can that would be instantly recognizable.

Structure

1Introduction of the Arizona can's iconic design
2Founder's personal story and inspiration
3The realization of an opportunity in the beverage market
4The strategic importance of the can's design

Original caption

"If I can't figure out how to get a consumer to buy me over Snapple, I don't deserve to be in the tea business," says Don Vultaggio. His wife pulled through with a can design you can't miss. "The first can, I made a profit on it," the Arizona Iced Tea founder said. Catch the full episode of Built Different with @Ian Schwartzman. #arizonaicedtea #founder #interview #foodtiktok

More from @yahoofinance

Product placement

Arizona Iced Tea (ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them - removing it would change what happens in the video) Snapple (ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them - removing it would change what happens in the video) yahoo!finance (APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp - removing it would NOT change what happens in the video)

Call to action

Catch the full episode of Built Different with @Ian Schwartzman.

On-screen text

yahoo!finance WHO REALLY GETS CREDIT FOR THE ICONIC ARIZONA CAN ❤️ Did someone in your family come up with that Arizona style? Arizona Iced Tea We lived in a house in Queens. She designed the house around the southwest. Don Vultaggio Arizona Beverage Company Founder The first can, I came up with the idea of Arizona on Broadway and Houston Street. yahoo!finance REAL BREWED Arizona Iced Tea I was in a grocery store and a Snapple truck pulled up. Arizona Iced Tea What I saw was, an opportunity to have a better product in a can, to have a better product in a can, would stand out. And I went home and I told my wife the tea business. figure out how I'm going to get over Snapple, I don't deserve to be in the business. Arizona Iced Tea The first can 1992 of Arizona I sold in 1992, I made a profit on. When we built the brand Arizona, that big can our success because Arizona Iced Tea walked into a 7-Eleven, Arizona Iced Tea you saw that big can towering over That can stood out and it was recognizable

Transcript

Did someone in your family come up with that Arizona style? We lived in a house in Queens. She designed the house around the southwest. The first can, I came up with the idea of Arizona on Broadway and Houston Street. I was in a grocery store and a Snapple truck pulled up. What I saw was, an opportunity to have a better product in a can, to have a better product in a can, would stand out. And I went home and I told my wife the tea business. figure out how I'm going to get over Snapple, I don't deserve to be in the business. The first can of Arizona I sold in 1992, I made a profit on. When we built the brand Arizona, that big can our success because when you walked into a 7-Eleven, you saw that big can towering over That can stood out and it was recognizable