THIS GUY MADE WATER LOOK LIKE BEER AND BUILT A $1.4 BILLION BRAND.

THE VENTURE THIS GUY MADE WATER LOOK LIKE BEER AND BUILT A $1.4 BILLION BRAND. $1.4 BILLION OFFICIAL ICED TEA OF ARIZONA TOWNSHIP, NEBRASKA THIS GUY MADE WATER LOOK LIKE BEER AND BUILT A $1.4 BILLION BRAND. THE VENTURE Mike THE VENTURE MIKE CESSARIO IN 2009 THE VENTURE MIKE IS AN AD MAN WARPED TOUR PUNK FESTIVAL MONSTER SPONSORS THE STAGE REFILL MONSTER CANS AND MIKE CAN'T UNSEE IT Junk food gets all the cool branding & the healthiest drink gets none NINE YEARS LATER $1,500 Liquid Death MOUNTAIN WATER DRINKING WATER FROM THE ALPS ON A COMMERCIAL FOR A WATER CALLED Liquid Death BUT THE PRODUCT DOESN'T EXIST IS A MILLER LITE ANGLED TO HIDE THE LABEL HE POSTED ON FACEBOOK AND 3 MILLION PEOPLE WATCH NOW 80,000 PEOPLE FOLLOW A BRAND THAT SELLS NOTHING EXECUTIVES TELL HIM BEER CAN WATER WILL CONFUSE PEOPLE AND STORES WILL NEVER SHELVE IT But strangers keep begging to buy SO INVESTORS HAND HIM $1.6 MILLION 2015 year AND IN 2019 IT LAUNCHES LIKE AN ENTERTAINMENT COMPANY THAT HAPPENS TO SELL WATER THE CANS SAY Liquid Death MURDER YOUR THIRST AND THE ADS PLAY LIKE HORROR COMEDIES IT BECOMES THE BEST SELLING STILL WATER Liquid Death ON AMAZON TO MIX HIS BLOOD INTO PAINT FOR 100 SKATEBOARDS AND THE BOARDS SELL OUT IN 20 MINUTES THEN CONCERT GIANT LIVE NATION POURS IT AT 120 FESTIVALS THE SAME STAGES WHERE BANDS ONCE HID WATER IN MONSTER CANS THE VENTURE THE VENTURE Liquid Death's Billion-Dollar Valuation Stresses Valuated at over $1.4 billion By Dr. Marcus Collins, Contributor, I study... Follow Author Published Mar 20, 2024, 07:30am EDT Updated Mar 20, 2024, 09:53am EDT This article is more than 2 years old. LIQUID DEATH IS WORTH THE VENTURE 113,000 STORES Liquid Death POP-TARTS CARNAGE POP-TARTS ALL FROM A COMMERCIAL THAT COSTS $1,500