If you're only gonna make one pasta salad this summer, let it be this one.

@chey.powers

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SoundTikTok sound · original sound - chey.powers

Promoted product

Kraft Real Mayo

Kraft Real Mayo adds light flavor and creamy texture to all types of dishes. Made with cage free eggs, vinegar, lemon juice and the perfect blend of seasonings, our family favorite mayonnaise delivers delicious flavor in every bite. Our mayo is perfect for adding savory flavor to sandwiches, salads and more. You'll feel good about adding our real mayonnaise to all your favorite appetizers and entrees. You can also try adding our creamy Kraft mayo on sandwiches and hamburgers. Our real mayonnaise is packaged in a resealable 22 ounce bottle to help lock in flavor. Refrigerate after opening.

4 videos4 creators

Why it worked

The video combines a highly relatable, seasonal recipe with a clear, functional demonstration of how the product improves the final result, making the promotion feel like a helpful cooking tip.

Summary

Cheyenne demonstrates how to make a BLT pasta salad, highlighting the use of Kraft Real Mayo as the essential ingredient for the dressing. The video positions the product as a versatile household staple for various summer recipes.

Structure

1Introduction of the BLT pasta salad recipe
2Preparation of bacon and pasta

Original caption

#KraftMayoPartner You have to try this BLT pasta salad! The @Kraft Sauces Real Mayo adds the perfect creaminess to the combination of fresh veggies and pasta.

More from @chey.powers

Product placement

Kraft Real Mayo (a) ACTS: it is shown being measured, mixed into a dressing, and described as the key ingredient for creaminess in the pasta salad. Removing it would change the video as it is the central ingredient being promoted.

On-screen text

BLT PASTA SALAD #KraftMayoPartner

Transcript

If you're only gonna make one pasta salad this summer, let it be this one. This is a BLT pasta salad and it's a family cookout favorite. The creaminess of the Kraft Real Mayo plus the crunch of the bacon and the fresh veggies encapsulates that summer feeling. Using real Mayo with real ingredients is key to get the best creamy taste for the dressing that you're gonna mix into your pasta, which is why Kraft Real Mayo is a necessity for this. A household staple for years, from childhood till now, it's used to pull together so many of my favorite recipes, from my kids' favorite sandwiches, burgers on the grill, the list goes on. Trust me when I say your family will be asking you to bring this to every family cookout in the future, and it was even toddler approved.