#KraftMayoPartner

@parsleyandprosecco

187.1K followers · usually 22.2K views a post

Views

7.1M

Likes

2.1K

Comments

7

Shares

32

SoundTikTok sound · Honey in Transit

View velocity

+3.3M views over 4.2d · ~779.6K/day · 5 observations

Promoted product

Kraft Real Mayo

Kraft Real Mayo adds light flavor and creamy texture to all types of dishes. Made with cage free eggs, vinegar, lemon juice and the perfect blend of seasonings, our family favorite mayonnaise delivers delicious flavor in every bite. Our mayo is perfect for adding savory flavor to sandwiches, salads and more. You'll feel good about adding our real mayonnaise to all your favorite appetizers and entrees. You can also try adding our creamy Kraft mayo on sandwiches and hamburgers. Our real mayonnaise is packaged in a resealable 22 ounce bottle to help lock in flavor. Refrigerate after opening.

2 videos2 creators

Why it worked

The video taps into the relatable desire for easy, delicious summer meals and showcases a common comfort food (chicken salad) made with a recognizable brand. The quick preparation time and versatile serving suggestions appeal to viewers looking for practical meal ideas.

Summary

A creator demonstrates how to make a quick and delicious chicken salad using Kraft Real Mayo for a summer lunch. The video highlights the ease of preparation and the versatility of the chicken salad, suggesting it can be served in various ways.

Structure

1Introduction to summer hosting and quick lunch prep
2

Original caption

#KraftMayoPartner there is nothing I love more than hosting in the summer. text your friends, make the most delicious chicken salad using @Kraft Sauces - and you are 99% of the way there

More from @parsleyandprosecco

Product placement

Kraft Real Mayo: ACTS - used as an ingredient to make chicken salad, its texture and creaminess are highlighted. Removing it would change the recipe and the video's focus. Kraft Sauces: SPOKEN - mentioned as a brand to use for chicken salad. It is part of the recipe. Removing it would change the recipe recommendation.

Call to action

head to your local grocer and grab some Kraft Mayo ASAP

On-screen text

#KraftMayoPartner what a private chef makes for a summer lunch in under 20 min in the summer you'll find me in my house one because we enjoy our rent here and two because I'm gonna have the girls over for lunch and what better girl lunch than a chicken salad in all the different dipping vessels the chicken salad fixings are carrots celery shallot some pickle jucie and the secret ingredient Kraft Real Mayo Mayo is creamy and so insanely fluffy it helps me achieve the most perfect texture this chicken salad is something I can put together in 20 minutes and I like to get this out of the way a few hours before my friends come over because while it sits in the fridge all the flavors get to know each other and when my friends arrive I'm able to be super present and in the moment not spending all my time in the kitchen there's a different dipping vessel for all the different types of friends open Face Sandwich a chip a cracker

Transcript

what a private chef makes for a summer lunch in under 20 min in the summer you'll find me in my house one because we enjoy our rent here and two because I'm gonna have the girls over for lunch and what better girl lunch than a chicken salad in all the different dipping vessels the chicken salad fixings are carrots celery shallot some pickle jucie and the secret ingredient Kraft Real Mayo Mayo is creamy and so insanely fluffy it helps me achieve the most perfect texture this chicken salad is something I can put together in 20 minutes and I like to get this out of the way a few hours before my friends come over because while it sits in the fridge all the flavors get to know each other and when my friends arrive I'm able to be super present and in the moment not spending all my time in the kitchen there's a different dipping vessel for all the different types of friends open Face Sandwich a chip a cracker literally everything head to your local grocer and grab some Kraft Mayo ASAP