A MEAL MY MOM USED TO MAKE ME THAT I MAKE FOR MY KIDS NOW 😭

@liascenna

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SoundTikTok sound · original sound - liascenna

Promoted product

Kraft Real Mayo

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4 videos4 creators

Why it worked

The video taps into nostalgia by recreating a childhood favorite meal, making it relatable to a broad audience. The use of a common, trusted ingredient like Kraft Mayo in a comforting casserole dish, combined with a soft-sell approach and a clear call to action to save the recipe, likely resonated well with viewers.

Summary

The creator shares a recipe for a chicken divan casserole, a dish her mother used to make and she now makes for her own children. She highlights Kraft Real Mayo as a key ingredient that provides a rich, balanced, homemade flavor, emphasizing its use in casseroles and its ability to make leftovers taste even better.

Structure

1Introduction of the recipe as a childhood favorite

Original caption

#KraftMayoPartner One of my favorite recipes my mom made growing up is now one my own family asks for on repeat ❤ Kraft Mayo gives this creamy Chicken Divan its rich, balanced, homemade flavor! Save this recipe for your next family dinner! @Kraft Sauces

More from @liascenna

Product placement

Kraft Real Mayo: ACTS - used as an ingredient in a casserole dish, contributing to its flavor and texture. Removing it would change the recipe and taste of the dish. Kraft Sauces: APPEARS - mentioned in the caption as a partner, but not directly used or demonstrated in the video. Removing it would not change what happens in the video.

Call to action

Save this recipe for your next family dinner!

On-screen text

A MEAL MY MOM USED TO MAKE ME THAT I MAKE FOR MY KIDS NOW 😭 #KraftMayoPartner meal me up cheers good didn't making we worked Kraft that homemade with sourced ingredients remember next for hoping leftovers I seemed lasted tasted as say casserole always one because how people Kraft is this family kitchen

Transcript

This is the meal that reminds me of the house I grew up in. Cheers. Growing up, I remember having really good meals, but my parents didn't venture out when it came to making new ones. We stuck to what worked and this was one of them. Kraft Mayo gives this sauce that rich, balanced, homemade flavor! It's made with responsibly sourced ingredients from a local farm. I remember waking up the next morning after we had it for dinner that night, hoping that there was leftovers in the fridge for my sister and I to share. It seemed the meal that lasted for days and tasted better and better as the week went on. I will say, anytime I'm making a casserole type dish, I always put aside one because, you know, I don't know how to just cook for four people. Kraft Mayo is the richest that Kraft Mayo gives this dish is unmatched. Save this recipe for your next family gathering.