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All breakouts
13.7Talking HeadOther hookHealth
Hook
another day choking down
@jadebeguelin
159.7K followers · usually 3.7K views a post
Views
50.3K
Likes
3.0K
Comments
42
Shares
24
Promoted product
creatine gummies
Why it worked
The video uses relatable humor and a common fitness goal (avoiding being 'skinny fat') to connect with viewers. The quick, direct message and visual of consuming a supplement make it easily digestible and shareable.
Summary
The creator is shown consuming creatine gummies, stating that she refuses to be skinny fat. She holds a can of what appears to be an energy drink or supplement.
Structure
- 1Creator consumes creatine gummies
- 2Creator states reason for consumption (avoiding being skinny fat)
- 3Creator holds a can of a beverage/supplement
Product placement
creatine gummies (ACTS - consumed by creator to achieve a goal; removing it changes the narrative of the video)
On-screen text
another day choking down
creatine gummies bc I refuse
to be skinny fat 🤢
Original caption
all creatine gummies legit taste like 💩 but unfortunately I’m addicted to looking toned
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