Come with me

@sineadryan68

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Promoted product

Aoife McNamara

Shop with a conscience at Aoife McNamara. Aoife McNamara is a luxury sustainable fashion brand that creates unique garments inspired by nature, to protect nature. Founded in 2019, Aoife McNamara reimagines the future of sustainable design by reconnecting the fashion industry to the natural world.

Why it worked

The video effectively showcases a new fashion collection through a personal try-on haul, making the clothing relatable and desirable to viewers interested in fashion and Irish designers. The creator's genuine enthusiasm and detailed commentary on the pieces create an engaging and aspirational viewing experience.

Summary

The creator visits Aoife McNamara's new fashion collection in Adare, showcasing various clothing items including jackets, blouses, and ties. She tries on a few pieces, highlighting their details and fit, and expresses her excitement about the new collection.

Structure

1Introduction and arrival at Aoife McNamara store
2Showcasing jackets and blouses
3Trying on a white top and discussing its fit

Original caption

New season at Aoife McNamara ✨ A little trip to @AOIFE MC NAMARA in Adare to have a look at the gorgeous new season collection. So many beautiful pieces — definitely worth a browse if you’re looking for something special for the new season 💛💝 #comewithme #tryon #irishfashion #style #sustainablefashion

More from @sineadryan68

Product placement

Aoife McNamara: ACTS - sells clothing. Removing it would change the video. Aoife McNamara (bag): APPEARS - a shopping bag with the brand name on it. Removing it would not change the video.

On-screen text

Come with me to check out Aoife McNamaras new collection in Adare Her iconic blouses are back and some new variations Equally nice with jeans as dressed up Cuff detail So fab lol the precision in deciding Which do you prefer on me ?

Transcript

Come with me to check out Aoife McNamaras new collection in Adare. Aoife McNamaras new collection has dropped, so of course I had to go out and have a look. People themselves to meet me. Oh my god, so many lovely pieces. I am so dying to try them. This jacket, Oh my god, this is outstanding. I love it. This particular jacket was a sell out at the horse show. It's a new crop style. You can put it off like the mannequin there. You can wear them up with the collar, or close up high. Yes, yes. The blouses look pretty simple there, but when you try them on, they are just so gorgeous. They're the same. Yes. And then there's the longer version. The cuff detail. So fab. Lol the precision in deciding. Which do you prefer on me? I think the shorts would be better on me. Yeah. This is the long sleeve version. Fabulous cuff detail. Also really nice. I guess maybe it's the color of the other ones better on my skin. I think the short ones. Yeah. Cuff detail. So fab. Lol the precision in deciding. Which do you prefer on me? I think the shorts would be better on me. Yeah. I spotted she's now doing ties!!!!! I'm obsessed. If you follow me for a while, you know I really love ties. Boy child can have his. Then I'll tie back now because I now have a replacement. Thank you. Enjoy the rest of your weekend. Thank you. One happy girl leaving the store. Thanks for coming along. That was fun.