Hey, my dad knows exactly what he likes and he's genuinely one of the fussiest shoppers I've ever met

@alexdavidson_

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SoundTikTok sound · original sound - alexdavidson_

Promoted product

Ralph Laurenralphlauren.com

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12 videos9 creators

Why it worked

The video leverages a relatable scenario of shopping for a picky father and highlights a specific brand known for classic styles. The inclusion of a gift with purchase adds an extra incentive and visual appeal.

Summary

The creator takes her father, who is a fussy shopper and prefers classic styles, to Ralph Lauren for Father's Day shopping. They select an Oxford shirt and a gift with purchase, ultimately choosing a navy option.

Structure

1Introduction to dad's shopping habits
2Entering Ralph Lauren for Father's Day shopping
3Selecting an Oxford shirt
4Choosing a gift with purchase

Original caption

One stop Father’s Day shopping w/ the fussiest shopper I know (not me, it’s my dad🙂‍↕️😂😅) @Ralph Lauren - cutest gift with purchase in store too!!!!! ⛳️👀 ad

More from @alexdavidson_

Product placement

Ralph Lauren (ACTS): The store is entered and items are browsed. The brand name appears on shopping bags and store signage. Removing it would change what happens in the video.

On-screen text

RALPH LAUREN

Transcript

Hey, my dad knows exactly what he likes and he's genuinely one of the fussiest shoppers I've ever met so for Father's Day I thought it would be best if we headed into Ralph Lauren together rather than me having to swap it out later. He's been in a business suit every single day for work and now he's retired he still likes something classic and a little bit more relaxed. So we've gone for the Oxford shirt. He has this in a few colors already. He honestly lives in them. So we thought this is probably the move for Father's Day. And then there's a cheeky Father's Day gift with purchase in store too. So we ended up going with the navy. Plus there's a cheeky Father's Day gift with purchase this year. So it ended up being the navy.