Shop Chanel With Me

@beautiful.baggage

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SoundTikTok sound · Slow Breath

Promoted product

Chanel

Chanel is a brand that offers clothing, shoes, handbags, and makeup, suitable for various occasions and daily activities.

18 videos17 creators

Why it worked

The video leverages the aspirational nature of luxury shopping and the 'shop with me' format, which invites viewers into an exclusive, behind-the-scenes experience with a high-end brand.

Summary

The creator visits a Chanel boutique to preview and shop the latest collection, showcasing various bags, jackets, and sweaters. She highlights specific pieces, including a jacket with beading representing the New York City skyline, and asks for viewer opinions on her potential purchases.

Structure

1Introduction to the Chanel boutique shopping experience
2Showcasing various bags from the new collection
3Trying on and detailing the New York City skyline jacket
4

Original caption

As promised here are the highlights from my visit to the @ChanelOfficial boutique today to shop the latest collection! Let me know if there is anything you think I should have grabbed! #beautifulbaggage #womenover40 #chanel #shopwithme #luxuryshopping

Highlighting specific bags and a sweater with Chanel buttons

5Asking for viewer feedback on potential purchases

Product placement

Chanel (a) ACTS: The creator showcases various bags, clothing, and accessories from the new Chanel collection, demonstrating their features and styling. The brand is central to the video's content and purpose. Removing it would change the entire video.

Call to action

Let me know if there is anything you think I should have grabbed!

On-screen text

Shop Chanel With Me

Transcript

Come with me as I shop the new Chanel collection a week in advance. This was all the stuff that my SA laid out for me. Bags, clothes, accessories, it was all there. This bag I really liked. And this is the myriad of other bags that she put out for me. A lot of 25s. This was the second bag that I liked. And here's the jacket that I tried on, which is really a shack-it. The beading is supposed to represent the New York City skyline. This was part of the Métiers d'Art collection, look number 52. There's the blue bag on. These 25s were great, especially in the patent leather. And there's the blue one up close. There's the iridescent vanity bag. The jacket again, as you can tell, I did love it. The red croc. Which one should I pick? This bag is a new bag with both Chanel coded locks and straps on the bag. This was a pretty expensive piece. And then the jacket again. This sweater I tried on with some fabulous Chanel buttons. And this was just a piece in the store that I liked. And finally, the jacket.