@silver_sister_says — 7x breakout selling The Inkey List Hydrating Cream-To-Milk Cleanser | Overshot

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You Keeping Asking About Skincare let's start here

@silver_sister_says

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Promoted product

The Inkey List Hydrating Cream-To-Milk Cleanser

Why it worked

The video addresses a common audience question about skincare routines for mature skin, making it relatable and valuable. By breaking down the routine into steps and highlighting specific products, the creator provides actionable advice while subtly incorporating product recommendations.

Summary

The creator shares the first step of her skincare routine: cleansing. She explains that she alternates between a gentle cleanse and an exfoliating cleanse, and that she uses retinol on gentle cleanse days but not on exfoliating days. She highlights two cleansers she uses: The Inkey List Hydrating Cream-To-Milk Cleanser and the Clinique Moisture Surge Exfoliating Glow Cleanser.

Structure

1Introduction and personal context (age, procedures)
2Explaining the simple skincare routine
3Step 1: Cleansing (alternating gentle and exfoliating)
4Highlighting The Inkey List cleanser

Original caption

Skincare at 51: Part 1 - Cleansing I try to keep my routine pretty simple, but explaining the whole thing in one video? Suddenly it feels very complicated. 😂 So I’m breaking it down step by step. For cleansing, I alternate between a double wash with a milky cleanser and a gentle exfoliator. On exfoliation nights, I skip my retinol night cream because my skin does not need both at once. The products I use are linked in my ShopMy, but this isn’t about finding one “perfect” product. It’s about finding what works for your skin. What cleanser are you loving right now? #SkincareOver50 #MatureSkinCare #SkincareRoutine #Over50Beauty #HealthySkin

More from @silver_sister_says

More breakout videos from this creator.

Transcript

You keeping asking about skincare. Let's start here. What makes my skin look like this at 51? You all have been shaking me by the shoulders asking me for skincare. I'm 51 years old. My content is really about building your confidence, your self-worth, and living your best life at any age. But the number one question I get is, what is your skincare? Before you start drawing shade in the comments, I'm very transparent about the things I have done to myself, which isn't that much. Okay? I mean, maybe one thing. I got a neck lift like three years ago. So that's kind of a major thing. Not advocating for it, just telling you the truth. I also get Botox every quarter. So we need to break this down in steps. So first thing you're gonna do is save this video. Watch it when you have a little just time. We're gonna start step by step. Step one: Cleansing. I just got out of the shower. Today was an exfoliating day. So when I wash my face, I either do a double gentle and the cleanser I've been using is this Inkey List cream-to-milk cleanser. It's very hydrating. I'll show you the consistency. It's very thick. See that? It's like a thick milky cleanser. I love it. I think it's great. There's lots of milky cleansers. There's a good one. There's a nice gentle cleanser. So on cleansing days, double cleansing days, today was an exfoliating day. So if I'm exfoliating, I don't use my retinol. On the days that I gentle cleanse, I use retinol. This one is from Clinique, Moisture Surge Exfoliating Glow Cleanser. And this was gifted to me. I get a lot of different products gifted to me as a content creator. So I get to try a lot of things. So it's important to consider the step and what it's doing for you and then just finding the product that works for you. This particular Moisture Surge Exfoliating Glow Cleanser, I actually really like this one again. Cleansing, I rotate. Double gentle or I exfoliate. That cleanse. On the days that I gentle cleanse, I use retinol. On the days that I exfoliate, I don't. We're gonna leave it there for now. I'm gonna continue to add the steps. I'm gonna give you my top two or three favorites for each step. Then you can comment like what your favorite, for example, today, the cleanser. What's your favorite cleanser? You, gentle exfoliator. That's... we're... This is why I haven't been doing this because I feel like the skincare videos are gonna be very long, but I'm gonna break it into steps. I'm gonna give you my top two or three favorites for each step. Then you can comment like what your favorite, like, for example, today, the cleanser. What's your favorite cleanser? You, gentle exfoliator.